- how much can be raised in your community
- what are the priorities to give to
- who will give to what
- the Gift levels and chart
- System and approach
- Time lines
- Campaign leadership team
- Gift categories (e.g., naming of buildings)
- Major donors and how much they can give.
Let your Development Committee lead this. Experts say that you should raise at least 50% of the funds before you even announce the campaign. Your strategic plan is important at this stage as it provides potential donors concrete evidence of your vision and where the donor can fit it, and your financial priorities.
